Technology

The partnership will streamline campaign execution and expand access for third-party advertisers.

New collaboration aligns digital campaigns with store-level fulfillment.

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.

Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.

The warehouse club chain is leaning into technology to improve efficiency and enhance personalization.

Strategic changes are turning retail media into a true contender for brand dollars, writes Sarah MacKinnon of Pentaleap.