Sporting Goods

Concept Designs Inc.
Rollerblade Inc.

Product: Tic Tac Techron promotional game
Distribution: 5,300 Chevron stations
P-O-P company: Wunderman Cato Johnson, Chicago
Introduction: August 1998
Duration: Temporary
Signs were used to draw customers away from the gas pumps and into Chevron stations to play Tic Tac Techron -- a promotional game.

Heritage Frame & Glass Creations Ltd.
Tasco
Comments: A useful item -- a clock -- was selected for this P-O-P campaign in order to achieve widespread, long-term placement in a variety of stores. A distinctive, double-level mirror design was created to give the unit a high perceived value because it was also designed to serve as a vendor premium.

Formula Designs
Carbite Golf
Comments: The purpose of this display was to accentuate the special technology employed in a new type of putter. The heads up/heads down arrangement of the putters enables a customer to inspect the product, read the display's copy, and take home an informational brochure. Each display was fully assembled prior to shipping.

Product: Inline skates
P-O-P companies: Concept Designs (engineering, production), Mountain View, Calif.; Werkhaus Design (design), Seattle
Distribution: Sporting goods stores
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated steel with a cast acrylic logo medallion
The new P-O-P from K2 Inline Skates promotes customer trial and can be used on slatwall, gridwall or as a freestanding unit.

Client: Taylor Made Golf Co., Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To introduce and highlight a new product while educating the consumer about the importance of properly fitting children with the correct size clubs. The fixture also provides a fitting chart, an educational video and related accessories.
Introduction: April 1998
Construction/Materials: Melamine-coated particleboard and wire-formed club holders
P-O-P Company: Showtime Enterprises Inc., Paulsboro, N.J.

Product: Hockey wheels
Number of displays: 300
Distribution: Hockey equipment retailers
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated metal (frame and support); heavy cardstock (insert card)
This countertop unit provides customers with a catalog of information about Elasco's new Red Star line of hockey wheels.