Sporting Goods

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago

Client: Spalding Sports Worldwide, Chicopee, Mass.
Products Promoted: Top-Flite and Strata golf balls
Comments: This floorstand was designed to merchandise thousands of dollars of product in a 36-inch footprint. Laminated plastic provides the look of wood while enabling the display to support hundreds of pounds on a limited budget.
Introduction: April 2001
Size of Run: 1,050
Construction/Materials: Laminated, injection-molded plastic; corrugated center core
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Three versatile, interactive units feature sample products on sides

Client: Mizuno USA, Norcross, Ga.
Products Promoted: Golf clubs
Comments: This 42-club sample unit can be hitched to the back of a golf cart and pulled onto the practice range. Doors and decks on the unit open to display order forms, shaft-measuring devices and other club-fitting tools.
Introduction: May 2001
Size of Run: 720
Construction/Materials: Rotationally molded plastic, powder-coated steel, injection-molded plastic
P-O-P Company: AMD Industries Inc., Cicero, Ill.

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff

Client: Pure Fishing, Spirit Lake, Iowa
Comments: This countertop unit provides a showcase for an Abu Garcia fishing reel and highlights a mail-in coupon promotion for a free watch.
P-O-P Company: The Packaging House Inc., Chicago