Sporting Goods

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

An arsenal of permanent in-store displays for Skechers' rollout of 4Wheelers includes this arched floorstand that can be used with one or two curved shelves designed to hold the skates in place.
Producer: United Displaycraft, Des Plaines, Ill.

Three versatile, interactive units feature sample products on sides

Client: Mizuno USA, Norcross, Ga.
Products Promoted: Golf clubs
Comments: This 42-club sample unit can be hitched to the back of a golf cart and pulled onto the practice range. Doors and decks on the unit open to display order forms, shaft-measuring devices and other club-fitting tools.
Introduction: May 2001
Size of Run: 720
Construction/Materials: Rotationally molded plastic, powder-coated steel, injection-molded plastic
P-O-P Company: AMD Industries Inc., Cicero, Ill.

Product: Techlab monitoring and workout-enhancing devices
Number of displays: 5,000
P-O-P company: JPMS Inc., Santa Fe Springs, Calif.
Introduction: Sporting goods, specialty and Niketown retail stores in the U.S. and Europe
Introduction: November 2000
Duration: Permanent
Construction: Sheet metal, PETG, litho decals, screenprinted images
Display set-up: Retail staff

Client: Pure Fishing, Spirit Lake, Iowa
Comments: This countertop unit provides a showcase for an Abu Garcia fishing reel and highlights a mail-in coupon promotion for a free watch.
P-O-P Company: The Packaging House Inc., Chicago