Sporting Goods

Client: Spalding Sports Worldwide, Chicopee, Mass.
Products Promoted: Top-Flite and Strata golf balls
Comments: This floorstand was designed to merchandise thousands of dollars of product in a 36-inch footprint. Laminated plastic provides the look of wood while enabling the display to support hundreds of pounds on a limited budget.
Introduction: April 2001
Size of Run: 1,050
Construction/Materials: Laminated, injection-molded plastic; corrugated center core
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: FootJoy Rain Grip golf gloves
Comments: The curved shape of this corrugated display provides a sleek appearance while remaining cost effective.
Introduction: June 2001
Size of Run: 2,000
Construction/Materials: E-flute corrugated tray (one color plus varnish); B-flute header with spot litho label
P-O-P Company: Triangle Display Group, Philadelphia

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist golf balls
Comments: The use of real wood in light and dark finishes complements the upscale, elegant image of the product.
Introduction: September 2000 and April 2001
Size of Run: 2,800
Construction/Materials: Wood, wire, metal
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

An arsenal of permanent in-store displays for Skechers' rollout of 4Wheelers includes this arched floorstand that can be used with one or two curved shelves designed to hold the skates in place.
Producer: United Displaycraft, Des Plaines, Ill.

$1 million in-store campaign for 4Wheelers lands new accounts

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Tubbs Snowshoe Co., Stowe, Vt.
Products Promoted: Womens' snow shoes
Comments: Simple wire frame construction with an interchangeable vinyl backer on this countertop display highlights womens' snow shoes and can also accommodate other SKUs in the Tubbs line.
Introduction: October 2001
Size of Run: 200
Construction/Materials: Slotted, white vinyl backer; wire frame; custom domed label
P-O-P Company: Concept Designs, Mountain View, Calif.

Client: Black Diamond, Salt Lake City
Products Promoted: Trekking poles
Comments: Modular construction allows this display to be attached to slatwall or used as a single- or two-sided floorstand. The header card can be changed to support future product updates.
Introduction: January 2001
Size of Run: 150
Construction/Materials: Powder-coated steel and wire, heavy cardstock
P-O-P Company: Concept Designs, Mountain View, Calif.

The slatwall and countertop displays for 4Wheelers' national rollout are designed to highlight the brightly-colored skates.
Producer: United Displaycraft, Des Plaines, Ill.