Sporting Goods

$1 million in-store campaign for 4Wheelers lands new accounts

This year, Ping Inc., Phoenix, will be introducing concept shop displays that can be scaled to fit within various retail environments. The modular units above were produced by Trans World Marketing, East Rutherford, N.J. The unit shown at the right and below was photographed from two angles.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Tubbs Snowshoe Co., Stowe, Vt.
Products Promoted: Womens' snow shoes
Comments: Simple wire frame construction with an interchangeable vinyl backer on this countertop display highlights womens' snow shoes and can also accommodate other SKUs in the Tubbs line.
Introduction: October 2001
Size of Run: 200
Construction/Materials: Slotted, white vinyl backer; wire frame; custom domed label
P-O-P Company: Concept Designs, Mountain View, Calif.

Client: Black Diamond, Salt Lake City
Products Promoted: Trekking poles
Comments: Modular construction allows this display to be attached to slatwall or used as a single- or two-sided floorstand. The header card can be changed to support future product updates.
Introduction: January 2001
Size of Run: 150
Construction/Materials: Powder-coated steel and wire, heavy cardstock
P-O-P Company: Concept Designs, Mountain View, Calif.

The slatwall and countertop displays for 4Wheelers' national rollout are designed to highlight the brightly-colored skates.
Producer: United Displaycraft, Des Plaines, Ill.

The enhanced structural design of the NXT golf ball floorstand allows packages to be stacked in the base, offering more product in a temporary floorstand than ever before.
Producer: Packaging Consultants Inc. (PCI), New Bedford, Mass.

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Client: Acushnet Co., Fairhaven, Mass.
Products Promoted: Titleist Tour Distance SF golf balls
Comments: The riser on this floorstand was extended down the side of the tray to provide more room to explain the technology of the golf balls while maintaining a small footprint. Blue foil stock on the packaging was also used on the display and other media promotions.
Introduction: September 2000
Size of Run: 1,500
Construction/Materials: .012 SBS/foil laminated to B-flute corrugated, one-color flexo-printed tray

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Client: Spalding Sports Worldwide, Chicopee, Mass.
Product Promoted: Infusion basketball
Comments: Designed to be used on a gondola shelf near the product, this demonstrator invites customers to try the micropump that is built into the Infusion basketball.
Introduction: May 2001
Size of Run: 1,100
Construction/Materials: Injection-molded ABS, hot-stamped and textured basketball, air pressure gauge
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division