Sporting Goods

Nike's new golf club merchandisers feature modular club cradle systems holding a total of 24 clubs.
Producer: Cormark, Elk Grove Village, Ill.

Product: Golf clubs
P-O-P company: NIR, Porland, Ore.
Distribution: Golf course pro shops,golf specialty retailers, regional premium sporting goods retailers
Introduction: Updated in January2002
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Company sales representatives
TaylorMade's metal display holds 16 clubs in an upright position so shoppers can easily see them. The updatable header highlights the 300 Series clubs.

Product: Golf clubs
P-O-P company: NIR, Porland, Ore.
Distribution: Golf course pro shops,golf specialty retailers, regional premium sporting goods retailers
Introduction: Updated in January2002
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Company sales representatives
This banner features updated graphics for the 200 Steel clubs.

Client: Benetton Sportsystem USA, Bordentown, N.J.
Products Promoted: Rollerblade boot liners
Comments: Used on countertops or slatwall, these displays were designed to increase brand awareness of Rollerblade's Progressive Fit System and boot liners.
Introduction: May 2001
Size of Run: 1,500
Construction/Materials: 50%-pt. PETG, four-color screen printing
P-O-P Companies: Planet Propaganda (graphics), Madison, Wis.; Rapid Display (manufacturing), Chicago and Union City, Calif.

This dual-based countertop unit provides a high-tech look to help communicate the advanced technology of the NXT golf ball series. A clear upper tray puts visual emphasis on the NXT packaging and the product itself.
Producer: Marketing Solutions Inc., Chicago