Snacks

Client: Keebler Co., Elmhurst, Ill.
Size of Run: 1,500
Producer: Display Technologies/Cannon Equipment,College Point, N.Y.
Division: Permanent, Snack Products & Soft Drinks:Snacks, Cookies and Crackers
Comments: This endcap display merchandises the full line of Keebler products. Graphics can be updated for seasonal promotions, and casters enable easy store resets.

Client: Nabisco (a division of Kraft Foods), East Hanover, N.J.
Size of Run: 2,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Supermarket Retailer
Comments: The holidays are a peak consumption period for baking nuts, but shelf space is often not sufficient to keep up with product demand. This display provides a cost-effective and attractive way to get additional inventory on the floor.

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: The Quaker Oats Co., Chicago
Size of Run: 3,000
Producer: Display Technologies/Cannon Equipment, College Point, N.Y.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Comments: Designed to increase Quaker brand awareness in foodservice channels, this display features a high packout in a small footprint.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Retail Category: Supermarket/Grocery: Food Items
Display Type: Counter Displays - Temporary
Client: Nabisco Biscuit & Snack Co.
Producer: DIAM POP Group, Sussex, N.J.
Size of Run: 7,500
Comments: This temporary display supported the launch of Planters single-serve snack items with collectible NASCAR packaging. The displays, which assembled in less than 2 minutes, shipped flat so sales representatives could carry them in their vehicles.