Snacks

Client: Archway Cookie Co., Ashland, Ohio
Comments: Graphics of a red brickhome with white shutters and a picket fence evoke the warmth and flavor ofhome-style cookies.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Client: Nabisco Biscuit and Snacks Group of Kraft Foods, East Hanover, N.J.
Producer: 3 Strikes Custom Design, Stamford, Conn.
Comments: Suspended from stores' ceilings, these Matrix Display Systems Photo Banner Blankets used the exact imagery that Universal Studios used for its national media and P-O-P campaigns. Some retailers used the blankets as customer giveaways after the promotion was over.

Client: Nabisco Inc., Parsippany, N.J.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: This massive display for Canadian retailers was designed to merchandise up to 118 dozen packages and multiple SKUs of Nabisco product during the month of January, a traditionally slow selling period. Although the display's large size is meant to create the visual impact of a flatbed truck, modular design allows flexibility for all store sizes.

Client: Paramount Farms, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: Research shows that pistachio sales peak during football season, so Sunkist Pistachios created a humorous "Sports Nut" character and introduced him with this corrugated display. Perhaps because it is easy to set up and restock, some grocery retailers have "overlooked" clean-floor policies in their produce sections.

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.