Snacks

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Frito-Lay merchandises Go Snacks on a wide range of displays, including spinner racks (right) designed primarily for c-stores and gravity-feed racks (above) designed for in-line use. The spinner racks were produced in a run of 80,000 by Universal Display & Fixture Co., Lewisville, Texas. The gravity-feed displays feature distortion-printed faceplates.
Producer: AG Industries Inc., Cleveland.

Client: The Keebler Co., Elmhurst, Ill.
Introduction: May 2002
Number of displays: 1,000
Construction/Materials: Tubing, wire, sheet metal, casters, four-color graphics
Distribution: Supermarkets nationwide
Comments: This permanent display converts from a larger, high-volume display to a more compact unit with a smaller footprint. The side hutches and shelves fold up into flat side panels to accommodate various retail requirements.
P-O-P company: SMP Display & Design Group, Chattanooga, Tenn.

Product: Fruit & Veggie Bars
Number of displays: 15,000
P-O-P company: Denton Contracting (wire rack), Penticton, British Columbia; Karacters Design Group (other P-O-P), Vancouver, British Columbia
Distribution: Canadian supermarkets
Introduction: September 2001
Duration: Permanent
Construction: Steel, powder coated wire rack
Display set-up: Western Canada, internal salesforce; Eastern Canada, broker network