Snacks

The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

Client: Nabisco, Parsippany, N.J.
Distribution: All classes of trade
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The primary objective of the cooler topper was to increase Planters' sales through incremental points of distribution. The fixture utilizes underdeveloped space on top of coolers and is flexible enough in design to be able to be placed on different size coolers in various configurations.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Big Mama smoked sausages
Objective: To introduce a new product line with a countertop display that was unique in shape and that would stand out to both retailers and consumers.
Introduction: August 1999
Construction/Materials: Corrugated and cardstock carton

P-O-P Company: Triangle Display Group, Philadelphia

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Snack 'Ums cereal snacks
Objective: To extend a proven breakfast cereal brand such as Froot Loops in the snack foods category by simply producing the existing product formulation in a larger, bite-size snack and repackaging the product into a container size and shape that is more conducive to snack food purchases.
Introduction: March 2000
Construction/Materials: PVC vinyl
P-O-P Company: Genesis Creative Group, Grand Rapids, Mich.

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.