Produce

Meridian Display & Merchandising
Arnold Advertising
Comments: This program was a test market for McDonald's bratwurst. In addition, it was a cross-promotion for McDonald's, Johnsonville Brand Brats and the Weber Grill Co. An increase in the awareness of Weber grills was registered from the campaign.

Dinaco Inc.
Burger King/Coca-Cola
Comments: Following the success of the first phase of this c ampaign, the client ordered an additional 5,000 units for its Frozen Coca-Cola products. Although many elements have been changed or altered from the original rollout, the Moveable Sign System remains virtually untouched.

Client: Foodmaker Inc., San Diego
Products Promoted: Jack's Kid's Meal premiums
Objective: To use the Casper character to attract attention for Jack In The Box's kid's meals.
Number of Displays: 2,000
Construction/Materials: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
P-O-P Companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas

Client: Burger King Corp., Miami
Products Promoted: "Wild Wild West" kid's meal toys
Objective: To attract consumer attention by tying into one of the summer's blockbuster movies. Also, to reintroduce the Wild West Burger.
Introduction: July 1999
P-O-P Company: Alcone Marketing Group, Irvine, Calif.

Client: Pizza Hut Inc., Dallas
Product Promoted: Star Wars toys
Objective: To greet customers near the front entrance of stores and entice them to buy Star Wars toys.
Number of Displays: 4,200
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago