Produce

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Occasions Table
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: ZoobDude Standee
Marketer: Strottman International
Producer: C. D. Baird & Co., West Allis, Wis.

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

Client: Hot 'n Now restaurants, Holt, Mich.
Product Promoted: Combo Meal Deal
Marketing Strategy: This sign was created to remind customers of the restaurant's combo meal special.
Introduction: June 2000
Number of Signs: 125
Distribution: Hot 'n Now restaurants
Construction/Materials: Four-color process screenprinted on 15-point dead white styrene
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: Pizza Hut, Dallas, and Sony Computer Entertainment America, Foster City, Calif.
Products Promoted: Pizza Hut pizza and Sony PlayStation videogames
Objective: To promote the product association of Pizza Hut and PlayStation and the free demo disc giveaway.
Number of Displays: 23,000
P-O-P Companies: TLP Inc. (design), Dallas; Rand Graphics Inc. (manufacture), Wichita, Kan.

Client: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: The client wanted a one-piece display that could be set up in 10 seconds or less at retail. It also had to be modular (it can be set up side-by-side, back-to-back, etc.) and have four shelves.