Produce

Client: Impiric, Irvine, Calif., for Taco Bell Corp., Irvine, Calif.
Product Promoted: Taco Bell "Digimon" kid's meals
Objectives: "Digimon Collector Movie Cels" are presented on different planes in this display to create a unique 3-D appearance. Vibrant, attention-getting colors and the 3-D effect were used to gain children's attention.
Introduction: October 2000
Size of Run: 5,000
P-O-P Company: Rapid Displays, Chicago

Client: Wendy's International, Dublin, Ohio
Products Promoted: Garden salads
Objective: To generate awareness of new salad introductions at the drive-through.
Introduction: February 2001
Size of Run: 1,000
Construction/Materials: 4 mil plastic corrugated header, styrene base sign mounted on patented base
P-O-P Company: M&M Displays Inc., Philadelphia

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McFlurry desserts
Objective: This 12-inch by 24-inch light box was designed to remind customers about the product and spur impulse sales.
Size of Run: 500
Construction/Materials: Light box with light diffuser for even light; patented PowerPegs are injected with dye to provide color
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Burger King Corp., Miami
Products Promoted: Burger King restaurants
Objective: This touchscreen kiosk was designed to attract children and their parents to Burger King restaurants. A built-in camera allows children to pose for a picture and place their images into different "postcards" on the screen or add funny disguises to their faces.
Introduction: April 2000
Construction/Materials: Elo iTouch Apple iMac computer, powder-coated steel base, ABS plastic enclosure, Imagicom Interactive software

Client: Schwarz Worldwide, Atlanta
Distribution: McDonald's restaurants
Size of Run: 1,000
Producer: Joliet Pattern Inc., Joliet, Ill.
Division: Permanent, Signage: Non-illuminated
Objectives: The signs were developed to be used at the drive-thru areas of McDonald's restaurants and could accommodate monthly graphics changes to advertise store specials. They were intended to emphasize the synergy logo of Coke and McDonald's.

Clients: Fulfillment Strategies International Inc., Atlanta; Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,800
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Services: Quick Service Food Restaurants

Client: Schwarz Worldwide, Chicago
Distribution: McDonald's restaurants
Size of Run: 15,000
Producer: Joliet Pattern, Joliet, Ill.
Division: Permanent, Services: Quick Service Food Restaurants
Objectives: The purpose of this campaign was to introduce a new Ronald McDonald global icon and a new motion video element. The life-size graphics were screenprinted and vacuum formed onto polyethylene, a difficult material to work with, but one that is extremely durable in the field.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.