Produce

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.

Client: Pizza Hut, Dallas, and Sony Computer Entertainment America, Foster City, Calif.
Products Promoted: Pizza Hut pizza and Sony PlayStation videogames
Objective: To promote the product association of Pizza Hut and PlayStation and the free demo disc giveaway.
Number of Displays: 23,000
P-O-P Companies: TLP Inc. (design), Dallas; Rand Graphics Inc. (manufacture), Wichita, Kan.

Client: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: The client wanted a one-piece display that could be set up in 10 seconds or less at retail. It also had to be modular (it can be set up side-by-side, back-to-back, etc.) and have four shelves.

Client: The Gillette Co., Boston
Distribution: Sam's Club Stores
Size of Run: 475
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Home and Garden
Objectives: To promote the Braun Handblender and Chopper during the 1999 holiday shopping season and to create a compact countertop unit that highlights the product's features and benefits.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago

Client: Brew City
Producer: Heritage Sign & Display