Produce

Clients: Fulfillment Strategies International Inc., Atlanta; Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,800
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Services: Quick Service Food Restaurants

Client: Schwarz Worldwide, Chicago
Distribution: McDonald's restaurants
Size of Run: 15,000
Producer: Joliet Pattern, Joliet, Ill.
Division: Permanent, Services: Quick Service Food Restaurants
Objectives: The purpose of this campaign was to introduce a new Ronald McDonald global icon and a new motion video element. The life-size graphics were screenprinted and vacuum formed onto polyethylene, a difficult material to work with, but one that is extremely durable in the field.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Occasions Table
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: ZoobDude Standee
Marketer: Strottman International
Producer: C. D. Baird & Co., West Allis, Wis.

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

Client: Hot 'n Now restaurants, Holt, Mich.
Product Promoted: Combo Meal Deal
Marketing Strategy: This sign was created to remind customers of the restaurant's combo meal special.
Introduction: June 2000
Number of Signs: 125
Distribution: Hot 'n Now restaurants
Construction/Materials: Four-color process screenprinted on 15-point dead white styrene
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.