Personalization

As discretionary and non-discretionary spending grows steadily, consumers are most eager to try new food and beverage products such as carbonated sports and energy drinks.

Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.

The retail media solution puts CoolerX’s AI-powered technology directly into retailers’ hands to optimize media and merchandising strategies.

P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

A new report from Momentum Worldwide explores Gen Z behaviors as consumers and their desire for authentic connections.

Clinch produces guide on how to establish a unified, systemic approach to strategy, activation and data to maximize campaign efficiency.

A recent study found that more than half of consumers prefer personalized ads and most are willing to accept ads in exchange for lower streaming subscription fees.

Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851.