Albertsons Creates 'Celebrations' Hub to Help Consumers Plan
Albertsons Cos. launched a digital destination designed to ease the shopping experience for party planning and special occasions. The online experience offers custom cakes, floral arrangements, catering trays, themed decor, recipes and more.
Dubbed "Celebrations," the site helps shoppers find curated party inspiration with the help of the Albertsons’ AI shopping assistant, which guides customers through the experience and provides personalized recommendations. Whether choosing a theme or browsing curated product ideas with relevant offers, the assistant delivers tailored recommendations, making shopping faster, smarter and more personalized in minutes.
"At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion," Jill Pavlovich, senior vice president of digital customer experience, said in a statement. "Celebrations puts essentials in one place, making planning and shopping more convenient, more personal and delightfully effortless for millions of shoppers."
Celebrations can help customers with occasion and theme shopping, create personalized cake designs, decide on party supplies and decor for any occasion, and choose from a variety of catering options, including brunch spreads and charcuterie boards.
The digital hub also features exclusive party essential offerings from the retailer’s Overjoyed and Signature Select brands. In some locations, offerings also include beverage options, including wine, beer, spirits and festive mocktails to pair with any menu.
Celebrations gives time-starved consumers added assurance with its curated party planning checklists, available recipes and flexible fulfillment with its delivery and DriveUp & Go pickup options where available. Shoppers can also add a personalized note to an order at checkout or send a gift to someone through this service.
"We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries," Pavlovich added. "This integration is what makes Celebrations truly innovative."
The hub is available across Albertsons Cos. websites and apps including Albertsons, Safeway, ACME, Shaw’s, Jewel-Osco, Randalls, Vons and Tom Thumb. Consumers can visit their local Albertsons Cos. app or website and navigate to Celebrations/Moments that matter under the "Shop more" tab.
