Personal Care

Client: SmithKline Beecham Consumer Healthcare, Pittsburgh
Distribution: Supermarkets
Size of Run: 200
Producer: Rapid Displays, Chicago
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: To gain attention for the Aquafresh Kids Packs through a tie-in with the Warner Bros., movie "The Magic Sword." To introduce the toothpaste product to families who are unfamiliar with it and to encourage trial. Also, to make the display kid-friendly by merchandising the product just 18 inches off the floor.

Client: Braun Inc., Woburn, Mass.
Producer: Mechtronics Corp., Stamford, Conn.
Marketing Objective: To introduce a revolutionary new plaque remover while reinforcing the client's category leadership position by emphasizing the 3-D technology. This high-end unit for Braun's new Oral-B 3-D Plaque Remover System emphasizes the product's 3-D technology and helps reinforce Braun's category leadership position.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 15,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Temporary, Skin Care Products
Objectives: To introduce a new brand of Chapstick and enter into the kids' lip balm market by producing a fun, exciting and colorful display that would attract attention and be child-friendly.

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile