Omnichannel

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

Meet Toronto-based LPi Group, one of the Path to Purchase Institute's member companies.

The update gives U.S. advertisers more granular visibility into where Amazon DSP campaigns drive sales beyond Amazon.

Arc Worldwide's Marianne Lacle and Fabia Talhame highlight the in-store moves CPGs can make for success.

Diageo's head of content and Placer.ai's research head will explore how consumer behavior and omnichannel content strategies are reshaping the in-store experience.

Learn how the partnership uses first-party shopper data to place brand messaging wherever targeted audiences are.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

Walmart Connect is bringing its audiences and closed-loop measurement into additional DSPs and programmatic buying environments advertisers already use.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

Menasha Packaging explores where adoption is accelerating, how brands are using transparency codes today, and how industry shifts could expand the role of 2D codes across commerce.