2025 OmniShopper Awards: In-Store Marketing Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories. Best Buy Expands In-Store Experiences for Emerging AI, XR Wearables The moves reflect the electronics retailer’s broader strategy to position its stores as discovery hubs for new technology. Innovation Keeps Sparkling Water Aisles Bubbling With Growth The sparkling water market is far from flat. Hershey Case Study: 'Shaq-a-licious XL Gummies Launch at Walmart' We present a case study for this 2025 REGGIE Award winner: Shaq-a-licious XL Gummies Launch at Walmart. Clearly Canadian Launches Ad Campaign Starring Shania Twain The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores. Inside Lipton's First Major Brand Refresh in a Decade President Racquel Harris Mason spoke with P2PI sibling brand Progressive Grocer about the brand's new packaging and strategic updates. MoonPie Provides Publix With Exclusive Flavor A Key lime version of the brand's marshmallow sandwich treat is stocked at the retailer on account-specific floorstands communicating the product's exclusivity. Viral TikTok Trend Inspires New Sprite Drink, Campaign Coca-Cola leans into fan innovation with new Sprite + Tea flavor, blending digital buzz with lifestyle branding. P-O-P Spotlight: More Unlikely Collaborations at Retail We showcase physical activations from unique collaborations between unlikely partners, such as Milk-Bone and Peeps. Wells Enterprises, Ferrara Launch Frozen Trolli Treats to Woo Gen Z Facing shifting shopper preferences, CPGs look to cross-category innovation to maintain relevance and loyalty among younger consumers. 1 2 3 4 5 Next Last
