The specialty arts and crafts retailer has soft-launched a third-party online marketplace within Michaels.com to offer a more expansive, curated assortment of products and enhanced customer experience.
The digital merchandising platform rolls out capabilities for endcaps, checkout lane coolers, pharmacy screens and other touchpoints to enhance the in-store experience.
Starting in 2023, more than half of the retailer's 200 full-store remodels and almost all of its 30 new stores will include elements of the new design.