Footwear

Retail Category: Footwear Stores/Departments
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Warren Group/Body Glove Footwear
Objective: The brightly colored inflatable P-O-P is both functional and attention-grabbing. The use of inflatables highlights the introduction of the client's athletic footwear and shoes for water sports. Reports showed 25% more "new product recognition" versus stores using traditional slatwall shelves.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Motion, Light or Sound Displays
Campaign: "S"-Lights Illuminated Shoe Sign
Marketer: Skechers USA
Producer: Mirro Products Co., High Point, N.C.
The primary objective was to obtain prominent placement of this sign within the children's shoe departments at Skechers' wholesale accounts. The sign needed to be immediately recognizable as a children's shoe (for use as a category sign) but it could not "scream out" the Skechers name.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Dr. Scholl's Magna Energy
Marketer: Schering-Plough Health Care Products
Producer: Advertising Display Co., Lyndhurst, N.J.

Retail Channel: Footwear Stores/Departments
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Double Shoe Window "Suction Cup" Display
Marketer: Skechers USA
Producer: United Displaycraft, Des Plaines, Ill.