Footwear

Client: Prince Sports Group Inc., Bordentown, N.J.
Products Promoted: Prince NFS footwear
Objective: To increase brand awareness and visual presence by displaying up to eight different SKUs.
Construction/Materials: Styrene with embossed wood, steel shelves and base
P-O-P Company: The Elliott Group, Providence, R.I.

Client: Academy Sports & Outdoors, Houston
Products Promoted: Footwear
Construction/Materials: Medium-density fiberboard, wire, acrylic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.

Client: Fila U.S.A. Inc., Sparks, Md.
Name of Display: Grant Hill 4
Distribution: Independent shoe stores, chain sports stores
Objective: To introduce the newest Grant Hill sneaker from Fila. The glorifier has a changeable graphic of Hill that highlights the shoe, stands out from other shoe displays, and can be placed on slatwall.
Introduction: November 1997
Expected Length of Use: 3 years
Construction/Materials: Wire
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Client: Young Design, North Reading, Pa.
Name of Display: Converse Wire Shoe Shelf
Distribution: All types of stores
Objective: To create a unique, impactful shoe display.
Introduction: February 1997
Expected Length of Use: 1 year
Construction/Materials: Wire, sheet metal, powder coating and decals
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Client: Birkenstock, Novato, Calif.
Name of Display: Birkikids Display Shelf
Distribution: Specialty stores and independent shoe stores
Objective: To group together a collection of Birkenstock kids shoes.
Introduction: February 1998
Expected Length of Use: 1-2 years
Construction/Materials: Yellow-stained Apple Ply
P-O-P Company: Media Vision, Encinitas, Calif.

Client: Footaction USA, Dallas
Name of Display: Reignman II
Distribution: Company-owned stores
Objective: To introduce new Reebok shoes.
Introduction: November 1997
Expected Length of Use: Permanent, with changeable graphics
Construction/Materials: Wood center structure, metal base and band around middle, injection-molded shoe shelves, screen-printed styrene graphics
P-O-P Company: Miramar Designs, Fort Worth, Texas

As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead.