Footwear

Product: Footwear
Number of displays: 100
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Company stores
Introduction: May 2000
Duration: Permanent
Construction: Sintra, melamine, metal,vinyl
Display set-up: Retail staff
A three-sided circular floorstand calls attention to the availability of soccer shoes at New Balance stores around the country.

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To develop an account-specific display that showcases three pairs of Skechers shoes. The graphics are easily changed to promote new shoe introductions.
Introduction: May 1999
Number of Displays: 57
Construction/Materials: Sheet metal; powder-coated metal wire; four-color process printing
P-O-P Company: Visual Marketing Inc., Chicago

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: EJ Footwear Corp., Endicott, N.Y.
Objective: To promote the brand to long-haul truck drivers at selected trucks stops that sell shoes and boots.
Introduction: March 1999
Number of Displays: 100
Construction/Materials: Neon tubing, metal frame, screenprinted plastic
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Dr. Martens, Portland, Ore.
Objective: With a futuristic feel, this slat-wall display was designed to capture the new brand positioning of the company.
Introduction: September 2000
P-O-P Company: Designed in-house