Footwear

Product: Athletic shoes
Number of displays: 1,200
P-O-P company: Rack's Inc., San Diego
Distribution: Independent and chain stores
Introduction: June 1999
Duration: Permanent
Construction: Metal shelf; chipboard sign
Display set-up: Field service representatives
This eye-catching pop-up shelf demands no more slatwall space than a typical shelf.

Rapid Displays
Ariat International
Comments: This display for performance footwear for equestrian athletes highlights a new heel cushioning technology and explains the benefits to riders. The display was designed in layers to communicate the layering of the product's technology. The base layer portrays an equestrian athlete in action. The second layer, a pillow die cut, shows a cutaway of the boot and the cushioning. The third layer, made of clear plexiglass, calls out the different technology features in the second layer's illustration.

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.

This dragon tail unit is constructed of metal and acrylic and features a four-color vinyl banner with an image that is consistent with the company's advertising campaign.
Producer: Nashville Display

Concept Designs Inc.
Converse Inc.
Comments: The modular design allows for maximum flexibility and a rotating base provides access to all sides. The display features a raised "waffle" pattern that mirrors the sole of Converse shoes. Fully assembled, the tower stands over 6 feet high but only consumes a 2-foot footprint.