Footwear

Client: Venator Group, New York
Producer: Medallion Associates Ltd., New York
Comments: This leaseline sign was used to feature another shoe in the series of Nike Tuned Air exclusive promotions for Foot Locker. The displays clearly announce the shoe is available exclusively at Foot Locker stores.

Client: Skechers USA, Manhattan Beach, Calif.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: Designed specifically for Journeys retailers, this display sought to maximize Skechers visibility, reinforce the partnership with Journeys, promote a large number of styles and have easily updatable graphics. Although the units are large, assembly and installation was made easy by limiting the number of pieces.

Client: Nike, Beaverton, Ore.
Producer: Rapid Displays, Chicago
Comments: Principal elements in this program include a slatwall display, an injection-molded "pod" mobile, a floor graphic and a lenticular sign. To reinforce that the shoes are exceptionally springy, a motion sensor in the mobile triggers a "boing" sound when customers pass underneath. A light sensor on the slatwall piece also triggers the sound when a customer picks up a shoe.

Client: Hi-Tec Sports, Modesto, Calif.
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Hi-Tec wanted to portray the rugged strength of its product, so this display is constructed of thick, clear-coated sheet metal, wire and an unfinished pine log. The embossed header is made from the same leather as the boots, and the net ties in with Hi-Tec's Adventure Racing Series, in which contestants use nets to traverse rivers and other obstacles.

Client: Red Wing Shoe Co.
P-O-P Company: Concept Designs Inc., Mountain View, Calif.
Size of Run: 700
Comments: This countertop display creates a brand presence for Red Wing's Eric Clapton Classics line of shoes. An interchangeable backer card provides imagery of the Red Wing Shoe Co., Eric Clapton and Fender Guitar. The base is a high-gloss, powder-coated wood replica of Clapton's trademark guitar.

Client: Genesco Inc., Nashville, Tenn.
Products Promoted: Buffalino brand shoes
Objective: To create a display that enhances the Buffalino brand within Genesco's Journeys retail outlets. The display needed to showcase multiple footwear styles while competing with well-known national brands.
Introduction: November 2000
Construction/Materials: Aluminum diamond plate, powder-coated steel, MDF wood and screenprinted Plexiglas
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Vans, Santa Fe Springs, Calif.
Products Promoted: Vans footwear
Objective: To create a larger Vans presence that enhances branding in the retail environment. The display had to match the existing footprint while being expandable to accommodate future setups.
Introduction: March 2001
Construction/Materials: Powder-coated steel, acrylic, screenprinted image
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Nike Inc., Beaverton, Ore.
Product Promoted: Air Jokul cross training shoe
Objective: To communicate that the shoe features a full-length air bag, is offered in 4EEEE widths and is available at an affordable price.
Introduction: October 2000
Construction/Materials: Powder-coated wire, polypropylene, Sintra, vinyl and rubber
P-O-P Company: Beeline Group Inc., Newark, Calif.

Client: Skechers USA, Manhattan Beach, Calif.
Products Promoted: Skechers Kids line
Objective: To reinforce the Skechers brand within the children's segment of the footwear category by providing retailers with a useful floor mat.
Introduction: January 2001
Construction/Materials: Screenprinted graphics on plush olefin carpet mat
P-O-P Company: Mat-Tech Inc., Acworth, Ga.