Drug Store

Product: Licensed baby bottles
Number of displays: 2,000
Distribution: Grocery stores, drug stores and mass merchants
Introduction: February 1994
Duration: Semipermanent
Construction: White-coated corrugated with high-gloss, multicolored header
The display is one of many prepacks Safety 1st has developed over the years as part of an overall marketing strategy, although this is the first for a licensed product.

Product: Stamp booklets
Number of displays: 20,000
P-O-P company: NDI Display Ltd., Wilmslow, Cheshire, England
Distribution: Department and drug stores
Introduction: July 1994
Duration: Permanent
Construction: Injection-molded plastic
London's Royal Mail National realizes the importance of good marketing and is utilizing countertop displays to promote books of stamps.

Products: Assorted packaged foods
Number of displays: 25
P-O-P companies: Side-Kik Corp. (manufacture); O'Brien Industries Inc. (distribution), both of Cypress, Calif.
Distribution: Drug stores
Introduction: May 1994
Duration: Permanent
Construction: High-impact styrene (back panel); clear injection-molded plastic (shelves, dump bins); silkscreened E-flute corrugated (header); polycarbonate (sides)
Lawry's advises retailers to periodically roll its display to out-of-category locations, such as the meat department.

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Product: Sports trading cards
P-O-P company: Pinnacle Brands Inc., Grand Prairie, Texas
Distribution: Mass merchants, drug stores and supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated
A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.

Product: American Home Food Products Sesame Street canned and microwave pasta
Number of displays: 1,000
P-O-P companies: Focus Marketing Inc. (design), East Norwalk, Conn.; Manufactured Corrugated Box Co. (manufacture), Maspeth, N.Y.
Distribution: Supermarkets, convenience stores, drug stores, warehouse clubs and mass merchants
Introduction: June 1994
Duration: Semipermanent
Construction: Multicolor corrugated

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Product: Auto-Shade Big Head steering wheel cap
Number of displays: 10,000
P-O-P company: Four M, Compton, Calif.
Distribution: Drug stores, mass merchants and automotive supply stores
Introduction: March 1994
Duration: Temporary
Construction: Corrugated
A corrugated display informs consumers that Big Head's main function is as a steering wheel cap, but also doubles as a zany oversized cap.