Drug Store

Product: Stroh's beer
Number of displays: 15,000 mass stackers; 60,000 easel cards; 10,000 rolls of base wrap
P-O-P company: Flair Communications Agency, Chicago
Distribution: Liquor stores, drug stores, grocery stores and superstores
Introduction: May 1994
Duration: Promotional
Construction: Four-color varnished corrugated (mass stacker and easel pad); card stock (sweepstakes entry pad); two-color corrugated paper (base wrap)

Product: Computer shareware
Number of displays: 3,000
P-O-P company: Commander Packaging, Orange, Calif.
Distribution: Mass merchants, supermarkets, chain drug stores and toy stores
Introduction: May 1994
Duration: Semipermanent
Construction: Corrugated with plastic pockets
The $5.99 Computer Software Store kiosk holds 480 disks covering a variety of educational and entertainment programs. The TV monitor plays a narrative video highlighting nine types of programs in the line.

Product: Hershey Chocolate USA NutRageous trial-size candy bars
Number of displays: 100,000
P-O-P company: Markson Rosenthal & Co., Englewood, N.J.
Distribution: Drug stores, mass merchants, supermarkets and convenience stores
Introduction: February 1994
Duration: Temporary
Construction: Preprinted linerboard laminated to corrugated
Hershey's introduction of its Reese's NutRageous candy bar was met at retail with a freestanding display that can easily attach to a power wing or sit on a countertop.

Product: Auto-Shade Big Head steering wheel cap
Number of displays: 10,000
P-O-P company: Four M, Compton, Calif.
Distribution: Drug stores, mass merchants and automotive supply stores
Introduction: March 1994
Duration: Temporary
Construction: Corrugated
A corrugated display informs consumers that Big Head's main function is as a steering wheel cap, but also doubles as a zany oversized cap.

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Product: Meat snacks
Number of displays: 2,500
P-O-P company: Great Plains Packaging, Hastings, Neb.
Distribution: Drug stores, supermarkets and convenience stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
An O'Brien spokesman says retailers will probably use the snack display for up to eight weeks.

Product: Opus N' Bill, Best of Romance and Self-Expressions cards
P-O-P company: AG Industries, Cleveland
Distribution: Grocery stores, drug stores, mass merchants
Introduction: March 1994
Duration: Permanent
Construction: PVC plastic
Offered as a second display option with 72 card pockets, the American Greetings spinner is used by most retailers to complement a regular shelf display.

Client: Coty Inc.
Product: L'Effleur fragrance
P-O-P company: Trans World Marketing
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded sides and headers; corrugated shelf
Introduction: March 1993