Drug Store

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic, litho-mounted chipboard and fabricated acrylic
Introduction: July 1992
Comments: The display was designed to launch this masculine fragrance line. It highlights Gravity's bold product packaging, which is angled as if it was defying gravity.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Revlon
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y,
Distribution: Drug stores and mass merchants
Construction: Injection molding, hot stamping and litho
Introduction: June 1992
Comments: The display coordinated the look of Revlon's new Nail Enamel packaging with this on-counter presentation. By combining the bevelled grill accented with gold hot stamping, it resembled the new cap of the Revlon Nail Enamel.

Product: Kimberly-Clark Corp. Huggies diapers
Distribution: Grocery stores, drug stores, mass merchants and toy stores
Introduction: November 1992
Duration: Promotional
Construction: Corrugated
A 48-count, nearpack display for Huggies provides consumers with "Richard Scarry's Best ABC Video" free with the purchase of one jumbo bag or two convenience packs of the diapers.

Product: Sea Mist hair care line
Number of displays: 2,000 floorstands; 1,000 profit centers
P-O-P company: RTC Industries, Chicago (profit centers); Universal Container, Mission Viejo, Calif. (floorstands)
Distribution: Drug stores, supermarkets and mass merchants
Introduction: June 1992
Duration: Promotional
Construction: Corrugated (floorstand); polystyrene (profit center)

Product: Pure Trend Inc. Opti-Hang glasses holder
Distribution: Drug stores and mass merchants
Introduction: July 1992
Duration: Permanent
Construction: Metal frame, cardboard header
For those people who misplace their eyeglasses, Opti-Hang comes to the rescue. An in-store display spurs impulse purchases.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.