Drug Store

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Pens
Number of displays: 3,500
P-O-P company: Castle Rock Container Co., Adams, Wis.
Distribution: Convenience, food and chain drug stores
Introduction: May 1993
Duration: Promotional
Construction: Direct-print corrugated and label-applied corrugated
When retailers ordered pre-assortments of Parker Pen products, they received the locker display as a part of the package.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock

Client: Revlon
P-O-P company: Alliance Display & Packaging Co., Winston-Salem, N.C.
Distribution: Mass merchants and drug stores
Construction: Corrugated structure with laminated hardboard base
Introduction: October 1992
Comments: This unique design reinforces the packaging in this relaunch of the Core Nail product line.

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: La-Loren Bath and Gift Accessories
P-O-P company: P.O.P. Displays Inc., Long Island City, N.Y.
Distribution: Drug stores, mass merchants, department stores and specialty stores
Construction: The silkscreened, faux marble display was a combination of vacuum forming, steel support structure, injection-molded trays and slatwall.
Introduction: April 1992

Client: Clarion
P-O-P company: Thomson-Leeds Co., New York
Distribution: Mass merchants and drug stores
Construction: Injection-molded tray and riser system accepts various configurations of a vacuum-formed insert. Four-color litho illustrations are featured on display risers and copy points are hot stamped on risers and trays.
Introduction: January 1992