Drug Store

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Product: Meat snacks
Number of displays: 2,500
P-O-P company: Great Plains Packaging, Hastings, Neb.
Distribution: Drug stores, supermarkets and convenience stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated
An O'Brien spokesman says retailers will probably use the snack display for up to eight weeks.

Product: Opus N' Bill, Best of Romance and Self-Expressions cards
P-O-P company: AG Industries, Cleveland
Distribution: Grocery stores, drug stores, mass merchants
Introduction: March 1994
Duration: Permanent
Construction: PVC plastic
Offered as a second display option with 72 card pockets, the American Greetings spinner is used by most retailers to complement a regular shelf display.

Client: Revlon Inc.
Product: Ultima Lip Sexxxy
P-O-P company: Advertising Display Co.
Distribution: Department stores and high-end chain drug stores
Construction/Materials: Injection-molded plastic; hot stamping
Introduction: March 1993

Client: Procter & Gamble Co.
Product: Max Factor Restage cosmetics
P-O-P company: Henschel-Steinau Inc.
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded frame with gold detail line; vacuum-formed product inserts; labels and headers with four-color printing and UV varnish; labels and trays hot stamped with logo
Introduction: May 1993

Client: Coty Inc.
Product: L'Effleur fragrance
P-O-P company: Trans World Marketing
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded sides and headers; corrugated shelf
Introduction: March 1993

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor