Drug Store

Client: Bonnie Bell
Product: Smackers
P-O-P companies: Stone Container Packaging & Display Group (corrugated and printing); Fasteners For Retail Inc. (hooks)
Distribution: Chain drug stores, discount department stores and mass merchants
Construction/Materials: Five-color, three-color and one-color printing on corrugated; glass-reinforced nylon hooks
Introduction: July 1993

Client: Revlon Inc.
Product: Ultima Lip Sexxxy
P-O-P company: Advertising Display Co.
Distribution: Department stores and high-end chain drug stores
Construction/Materials: Injection-molded plastic; hot stamping
Introduction: March 1993

Client: Procter & Gamble Co.
Product: Max Factor Restage cosmetics
P-O-P company: Henschel-Steinau Inc.
Distribution: Chain drug stores and mass merchants
Construction/Materials: Injection-molded frame with gold detail line; vacuum-formed product inserts; labels and headers with four-color printing and UV varnish; labels and trays hot stamped with logo
Introduction: May 1993

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: Pens
Number of displays: 3,500
P-O-P company: Castle Rock Container Co., Adams, Wis.
Distribution: Convenience, food and chain drug stores
Introduction: May 1993
Duration: Promotional
Construction: Direct-print corrugated and label-applied corrugated
When retailers ordered pre-assortments of Parker Pen products, they received the locker display as a part of the package.

Product: Orion Home Video "RoboCop" and "RoboCop 2" home videos
Distribution: Video stores, mass merchants and chain drug stores
Introduction: August 1993
Duration: Temporary
Construction: Corrugated
Although it appeared in stores earlier in the year, the display for "RoboCop" videos is expected to remain on patrol in stores through the Christmas selling season.

Product: Locker accessories
P-O-P company: Reynolds Guyer Designers Inc., Minneapolis
Distribution: Drug stores and mass merchants
Introduction: December 1992
Duration: Temporary
Construction: Corrugated
"We needed something unique to identify our products and explain their benefits," explains a Lockermate spokesman.

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock