Drug Store

Cosmetics with Fun and Flair

Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before
Private-Label: In the past 12 months, how have retailers' private-label marketing strategies impacted your own marketing strateg
Account-Specific P-O-P: In the past 12 months, have you done more, less or the same amount of account-specific P-O-P for retaile
Display Fees: How has the practice of requiring additional display fees changed in the following channels in the past 12 months?
Clean-Floor Policies: In the past 12 months, how strict have retailers been in enforcing clean-floor policies?
Display Testing: How often are your displays formally tested by retailers prior to placement in each type of store below?
Objectives: What is the primary objective of the P-O-P you develop?
Beautycology Candy Kisses Display

Client: Beautycology Inc., New York
Introduction: Spring 2002
Number of displays: 2,500
Construction/Materials: White pine and screenprinted clear adhesive litho label
Distribution: Drugstores
P-O-P company: The P-O-P Shop, Berlin, N.J.
Comments: This compact, natural-looking display helped position three flavors of Candy Kisses lip balm (French Vanilla, Watermelon and Strawberry) as an impulse item at drugstore checkout lines.
Crest Whitestrips Three Count Space Saver

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 7,500
Cosmetics Branch Out

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Cosmetics with Fun and Flair

Private-Label: In the past 12 months, how have retailers' private-label marketing strategies impacted your own marketing strateg

Account-Specific P-O-P: In the past 12 months, have you done more, less or the same amount of account-specific P-O-P for retaile

Display Fees: How has the practice of requiring additional display fees changed in the following channels in the past 12 months?

Clean-Floor Policies: In the past 12 months, how strict have retailers been in enforcing clean-floor policies?

Display Testing: How often are your displays formally tested by retailers prior to placement in each type of store below?

Objectives: What is the primary objective of the P-O-P you develop?

Beautycology Candy Kisses Display

Crest Whitestrips Three Count Space Saver

Cosmetics Branch Out