The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
Brands are reallocating funds from digital platforms and traditional media as well as non-advertising and “below-the-line” shopper/trade marketing, according to research from IAB.
The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.
The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.
