The company has made several updates to its e-commerce storefronts, including new merchandising and marketing capabilities, as well as to its smart shopping carts to further digitize its grocery partners' store experience.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
The Danone water brand is activating its sponsorship of the U.S. Open with a unique viewing of the men’s final on a branded cruise traveling along New York's Hudson River.
The microsite serves the next generation of homeowners with resources, including DIY guides, product recommendations, moving checklists, design inspiration and free virtual workshops.
The multi-faceted takeover of the streaming platform starred the retailer's "Welcome to Your Walmart" campaign, which let consumers shop curated lists from celebrities including as Becky G and Patrick Mahomes.
The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.
The retailer's grocery chains are piloting Swiftly's Alcohol Cashback program within their respective mobile apps, allowing shoppers to receive a rebate within hours via PayPal or Venmo.
Retailers such as Gelson's Markets and Stew Leonard's are using Instacart Storefront and Storefront Pro to modify their homepages, create custom landing pages and build shoppable campaigns.
