Albertsons Media Collective taps in to purchase data from more than 100 million shoppers across the country, including more than 30 million members of the company’s loyalty program.
P2PI is calling on consumer product marketers across categories to take our 10-minute survey rating retailer networks and their performance. The first 100 participants will receive an Amazon e-gift card.
P2PI, in collaboration with Clinch, shares tech trends to look out for next year, including offsite's role in RMN strategies, the shift from a multichannel strategy to omnichannel, and more.
A collaboration between Vibenomics and Pathformance addresses challenges physical retail media marketing faces: inconsistent measurement methods and fragmented data sources.
Target's retailer media network taps in to purchase data from the mass merchant's 30 million weekly in-store shoppers — plus even more shoppers online.
Rossmann will use AI-based store and space planning to optimize product assortment and availability as it opens new stores and online channels in Switzerland.
The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.
