Cosmetics

Client: Estee Lauder Inc.
Producer: P.O.P. Displays Inc.
Category: Wood: Counter, Shelf or Table Unit
Comments: The displays had to reflect a total retail environment encompassing a "back to basics" theme. By creating removable templates, the units have the versatility to expand with the expected sales growth while keeping the main frame of the units intact.

Client: Guerlain Inc.
Producer: Consumer Promotions Inc.
Category: Injection-molded Plastics: Counter, Shelf or Table Unit
Comments: Vacuum-formed inserts hold applicator brushes and literature, ensuring that consumers correctly replace these items after testing, thereby maintaining the intended organized presentation.

Product: H2O Plus Watercolors cosmetics
Number of displays: 50
P-O-P company: P.O.P. Displays Inc., Long Island City, New York
Distribution: H2O Plus specialty stores and department stores
Introduction: November 1992
Duration: Permanent
Construction: Formica base; heat-bent acrylic top; vacuum-formed inserts and drawers; silkscreening
A set of two new displays for Watercolors cosmetics play off the look of H2O Plus stores and switch the focus from bath to beauty products.

Client: Maybelline
P-O-P company: Darling Store Fixtures, Paragould, Ark.
Distribution: Supermarkets, drug, discount and specialty stores
Construction: Metal and wood
Introduction: January/February 1992
Comments: The system provides ample merchandising space in a format which is pleasing to the eye and helpful to the customer. Available sizes include: 3 feet or 4 feet wide and 60 inches or 72 inches tall. The unit offers easy assembly, and options include a variety of shelves, wedges, divider poles and end panels.

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992