Cosmetics

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Cosmetic Company: Lise Watier Cosmetiques Inc., Montreal
Products: Lise Watier cosmetics
Objective: To create a makeup display that would attract the younger consumer, enhance the buying experience with organized and colorful product selections, provide flexibility for new product launches and updates, and provide adaptability for different store environments.
Distribution: Mass merchants and department stores
Introduction: September 1997
P-O-P Company: Schutz International Inc., Morton Grove, Ill.

Cosmetic Company: Parfums Givenchy, New York
Product: Givenchy Organza
Objective: The client wanted an attractive contemporary tester to introduce its new fragrance to the United States and to encourage consumer interaction and trial. It features a bold gold crackle finish metal process that replicates the look of the package cap. The shape of the display with its subtle curves and sharp geometric lines was inspired by modern architecture.
Distribution: Department and specialty stores
Introduction: Spring 1997

Cosmetic Company: Chanel Inc., New York
Product: Source Extreme Dual Benefit Complex Anti-Dryness/Anti-Wrinkle
Objective: To provide the first treatment to help correct dryness at its source while noticeably reducing the appearance of existing lines and wrinkles.
Distribution: Department stores, Chanel Boutiques, DFS
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, injection-molded NAS, UV silkscreening

Cosmetic Company: Estee Lauder Inc., New York
Products: Estee Lauder "Summer" Color Story
Objective: The unit angles straight into a visually impactful riser, which highlights several of the "testable" colors. With the approach of encasing sand, the unit gives a look and feel of summer and adds to the playfulness of the unit.
Distribution: Department and specialty stores
Introduction: April 1997
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.

Cosmetic Company: Estee Lauder Inc., New York
Product: Lauder Pleasures For Men
Objective: Estee Lauder wanted to create an on-counter unit to present the full line of its new fragrance in a self-serve concept. By creating a streamline tower effect with three enclosed shelves housing up to 16 pieces of product, the retail selling space is maximized. The unit emphasizes the "open-sell" concept by being open on two sides.
Distribution: Department and specialty stores
Introduction: June 1997