Cosmetics

Client: La Perfumerie Inc.
P-O-P company: The Royal Promotion Group Inc., New York
Distribution: Department stores
Construction: Maple wood, matte acrylic, brass accents, silkscreening and fabrication
Introduction: November 1992
Comments: The glorifier display is constructed to convey the naturalistic qualities of the brand. Six different fragrances are merchandised on two tiers in a circular layout. The products are accessible from all sides. The graphics reinforce and parallel those of the bottle and outer package.

Client: Maybelline
P-O-P company: Darling Store Fixtures, Paragould, Ark.
Distribution: Supermarkets, drug, discount and specialty stores
Construction: Metal and wood
Introduction: January/February 1992
Comments: The system provides ample merchandising space in a format which is pleasing to the eye and helpful to the customer. Available sizes include: 3 feet or 4 feet wide and 60 inches or 72 inches tall. The unit offers easy assembly, and options include a variety of shelves, wedges, divider poles and end panels.

Client: Procter & Gamble
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores, mass merchants and discount outlets
Construction: High-impact, low-gloss, frosted black tray and header hot stamped in gold foil. Header has a clear, injection-molded, crystal-styrene illusion screen with a die-cut graphic panel.
Introduction: February 1992

Client: Coty Inc.
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Chain drug stores, mass merchants and department stores
Construction: Vacuum-formed plastic
Introduction: July 1992
Comments: The display was designed to launch this feminine fragrance line. The counter unit creates the image of an intricately carved dresser top complete with mirror, drawer and brass-plated knob. The tester display encourages consumers to sample the Truly Lace cologne spray in store.

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York
Distribution: Department stores and specialty stores
Construction: Black gloss mica silkscreened and laminated to particleboard; clear-acrylic visual panels
Introduction: June 1992

Product: Plenitude
Client: L'Oreal Parfumerie
P-O-P company: de Media 6/RS
Category: Hygiene & Sante

Client: Clarion
P-O-P company: Thomson-Leeds Co., New York
Distribution: Wal-Mart stores
Construction: Three trays consist of a vacuum-formed base and riser. Six dramatic "lifestyle" four-color litho illustrations were featured on risers. Individual panels are hot stamped.
Introduction: April 1992

Client: Revlon
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.
Distribution: Mass merchants and department stores
Construction: Injection molded and fabricated
Introduction: June 1992
Comments: The nail-chip cube allows the consumer to see the color of the polish on the nail and in comparison to skin tone.