Cosmetics

Client: Chattem Inc.
Product: CornSilk cosmetics
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Mass merchants, drug chains
Construction: Rubber plate printed; litho spot mounted on printed riser; inner support system
Introduction: June 1994

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994

Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities

Client: Liz Claiborne
Products: Realities and Liz Claiborne purse sprays
P-O-P company: Design Development Resources Inc., New York
Distribution: Department stores
Construction: Vacuum-formed base; litho-mounted headers
Introduction: October 1994

Client: Bobbi Brown Professional Cosmetics
Product: Essentials cosmetics
P-O-P company: Ledan Inc., New York
Distribution: Salons and department stores
Construction: Lacquered wood base; CNC-routed, silkscreened Corian top; acrylic header
Introduction: March 1994

Client: Cosmair Inc.
Product: V ... by Vanderbilt perfumes
P-O-P company: P.O.P. Inc., Long Island City, N.Y.
Distribution: Mass merchants
Construction: Molded NES and amoloy; mounted litho printing
Introduction: January 1994

At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry.