Cosmetics

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: Coty Inc., New York
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: By developing this Christmas village unit, the client was able to stock 41 SKUs and make the customer more comfortable in deciding which gift sets to purchase.

Client: Bath & Body Works, Reynoldsburg, Ohio
Producer: The Royal Promotion Group, New York
Comments: This unit was created as a secondary outpost that reinforces the launch of a full women's cosmetic line. It encourages testing and sampling. The fixture is updateable and has interchangeable graphic panels that allow for seasonal changes.

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Scherer Inc., Rochester Hills, Mich.
Product Promoted: Petites Nail Polish
Objective: To replace existing trays with a more contemporary design for merchandising Petites Nail Polish. The new design was needed to upgrade the overall look of the planogram to better compete with the more established nail polish brands at retail.
Introduction: March 1999
Number of Displays: 15,000
Construction/Materials: Injection-molded plastic
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Estee Lauder, New York
Product Promoted: Prescriptives Project Beige Tester
Objective: Project Star Magic was created as a new concept this year, and was designed to attract consumers by using highly reflective holographic foil. This unit, which can be used in both national and international markets, contains three drawers that hold the makeup and lipstick products to keep the units clean and encourage customer sampling.
Introduction: November 1999
Number of Displays: 1,000

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.