Cosmetics

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.

P.O.P. Displays InternationalEstee Lauder
Comments: Reintroducing the Prescriptives brand, this unit organized products by category and regiment and helped consumers understand the synergy of the entire product line. This organization helped reinforce the brand and fueled multiple purchases by consumers, increasing unit sales by 47%.