Cosmetics

Client: Estee Lauder, Woodside, N.Y.
Distribution: Department and specialty stores
Size of Run: 450
Producer: P.O.P Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetics -- Women
Objectives: To extend the product line with a contemporary, new look. The basic box design, made from finished pine wood, defines the signature of Origins. As a tester unit, it holds the full line of makeup.

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.

P.O.P. Displays InternationalEstee Lauder
Comments: Reintroducing the Prescriptives brand, this unit organized products by category and regiment and helped consumers understand the synergy of the entire product line. This organization helped reinforce the brand and fueled multiple purchases by consumers, increasing unit sales by 47%.