Cosmetics

Client: Procter & Gamble Cosmetic and Fragrance Products
Product: Max Factor cosmetics
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Drug stores and mass merchants
Construction: Injection-molded base and sign holders; labled, vacuum-formed inserts; chipboard header with four-color process litho-laminated sheet
Introduction: February 1994

Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities

Client: Liz Claiborne
Products: Realities and Liz Claiborne purse sprays
P-O-P company: Design Development Resources Inc., New York
Distribution: Department stores
Construction: Vacuum-formed base; litho-mounted headers
Introduction: October 1994

Client: Bobbi Brown Professional Cosmetics
Product: Essentials cosmetics
P-O-P company: Ledan Inc., New York
Distribution: Salons and department stores
Construction: Lacquered wood base; CNC-routed, silkscreened Corian top; acrylic header
Introduction: March 1994

At Elizabeth Arden, selling the fantasy of cosmetic beauty through in-store display requires technical wizardry.

Client: Chesebrough-Pond's USA
Product: Age Defying creams and lotions
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Mass merchants and drug stores
Construction: Styrene; acrylic; metal; vacuum-forming; injection molding; heat bending
Introduction: July 1994
The Pond's Institute display, with its lighted panels and sound chip, can be modified for future products.