Cosmetics

Client: Revlon Inc., New York
Product Promoted: EveryLash mascara
Marketing Strategy: This unit was designed to organize five different shades in rows that would be orderly and visible. The client wanted a gravity-feed unit that could be placed in a 3-foot-wide endcap at Wal-Mart. Three modules were supplied to cover the endcap and maximize sales.
Introduction: October 1999
Number of Displays: 2,700
Distribution: Wal-Mart stores

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Global launch offers hands-on trial in store-within-a-store format

Client: Estee Lauder Inc., New York
Products Promoted: Spotlight Skin Tone Perfector
Marketing Strategy: This display was created to reintroduce the Spotlight Skin Tone Perfector product on its own counter display, which provided an impactful launch and increased testing and sales.
Introduction: November 1999
Number of Displays: 245
Distribution: Department stores throughout North America

Let your fingers do the painting...

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.