Cosmetics

Client: Christian Dior Parfumes
P-O-P company: Thomas A. Schutz Co., Morton Grove, Ill.

Client: Revlon Inc.
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Paper board Endcap, Sidekick or Power Wing
Comments: The structure of this display, which represents a forced perspective view of the high-rise buildings of New York City, creates attractive product platforms. The display is constructed from black foamboard with minimal silkscreening, which results in a gloss-and-dull effect. The header is four-color litho printed.

Client: Donna Karan Beauty Co.
Producer: The Royal Promotion Group Inc.; New York
Category: Metal/Wire Counter, Shelf or Table Unit
Comments: To showcase a new skincare line, two sizes of displays were produced for a variety of selling spaces. The units are made from black powder-coated sheet steel. The templates and the header panel on the large unit are attached with magnets. The backs of the units house a tissue holder and water spray bottle.

Product: Natural Instincts haircolor
Number of displays: 14,000
P-O-P company: Harvey Shayew Inc., Babylon, N.Y.
Distribution: National drug chains
Introduction: October 1994
Duration: Temporary
Construction: Corrugated with four-color printing (base, header and poles); hand-crafted wood (baskets)
This eye-catching floorstand for Clairol Inc.'s new Natural Instincts haircolor line uses 3-D elements, wood baskets and a tropical look to highlight the product's use of natural ingredients.

Client: Anne Klein
Products: Anne Klein, Anne Klein II
P-O-P company: Design Development Resources Inc., Melville, N.Y.
Distribution: Department stores
Construction: Vacuum formed; hot stamping
Introduction: October 1994

Client: Revlon/Ultima II
Product: Ultima II Lash Sexxxy Falsies
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Department stores
Construction: Injection-molded styrene; hot stamping; extrusions; litho die-cut polypropylene
Introduction: March 1994

Client: Cosmair Inc.
Product: Gio de Giorgio Armani
P-O-P company: The Royal Promotion Group, New York
Distribution: Department stores
Construction: Banners; tablecloths; wood tabletop
Introduction: January 1994