Cosmetics

Client: Kerastase, New York
Size of Run: 350
Production Date: May 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Suntan Products
Comments: Cost efficiency and quick development were requirements for this countertop display that requires no assembly by retailers. All-acrylic fabrication, highly reflective surfaces and CNC-routed curves help to give the display a prestigious look.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: L'Oreal, New York
Size of Run: 6,700
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Skin Care Products
Comments: To help consumers select the right products for their skin type, the front panel on this display uses sliding indicators to select a skin type. Once selected, a window opens to display product information for that skin type. The display is updatable and can be adapted to new launches. A magnet secures the unit on the shelf.

Client: Estee Lauder, New York
Size of Run: 4,660
Production Date: July 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Multinational
Comments: Estee Lauder launched this counter display to department stores worldwide. The tester unit holds informational brochures, and the graphics and design of the unit are compatible with Estee Lauder's centralized campaign.

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."