Cosmetics

Client: Revlon International UK, London
Distribution: Super Drugstores and Chemists
Size of Run: 120
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To create an open-sell environment with testers. The unit had to be flexible and adaptable to accommodate various customizations of planograms in any retail environment.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Cosmair Inc.
Producer: Consumer Promotions International

Trans World Marketing
Estee Lauder Inc.

P.O.P. Displays International
Cosmair Inc.

Ultimate Display Industries
Maybelline Inc.

Product: Soft Shine Lipstick
Number of displays: 5,000
P-O-P company: Unique Display Mfg., Woodside, N.Y.
Distribution: Mass merchants
Introduction: June 1998
Duration: Temporary
Construction: Vacuum-formed styrene
AM Cosmetics' Lord & Berry Soft Shine Lipstick display features an interchangeable product tray.