Cosmetics

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Client: Dudley Cosmetics, Kernersville, N.C.
Introduction: July 2002
Number of displays: 2,000
Construction/Materials: Litho-laminated E-flute corrugated
Distribution: National and international hair salons
P-O-P company: Pratt Displays & Fulfillment, Rural Hall, N.C.
Comments: The use of corrugated kept costs to a minimum for these displays, but still presented a high-end look. The displays helped bring Dudley Cosmetics into new markets.

Client: Chanel Inc., New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Clear and translucent tinted acrylic
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The packaging and print advertising is incorporated into this Chanel tester display. The counter unit creates a strong presence and targets a younger market group.

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Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Del Laboratories Inc., New York
Producer: Techno P.O.S. Inc., Anjou, Quebec
Size of Run: 1,100
Comments: The curved, stepped design and bright pink color of this display helped attract attention. An open header above the cream products allowed store lighting to illuminate the products.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.