Cosmetics

Client: Lancome LLC, New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Injection-molded base, clear acrylic cover
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The look of this display complements the new line of mascara but also fits the look of the department store counter.

Client: Beautycology Inc., New York
Introduction: Spring 2002
Number of displays: 2,500
Construction/Materials: White pine and screenprinted clear adhesive litho label
Distribution: Drugstores
P-O-P company: The P-O-P Shop, Berlin, N.J.
Comments: This compact, natural-looking display helped position three flavors of Candy Kisses lip balm (French Vanilla, Watermelon and Strawberry) as an impulse item at drugstore checkout lines.

Client: Swisscosmet, New York
Introduction: August 2002
Number of displays: 125
Construction/Materials: Portable counter, retractable bannerstands
Distribution: Department stores and salons
P-O-P company: airborne visuals, New York
Comments: Easy to set up and flexible within any store location, this display with banners, a counter set-up and a brochure holder for Swisscosmet's men's skincare products creates strong brand awareness.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Avecia Pool & Spa Products, Wilmington, Del.
Producer: Avecia Pool & Spa Products, Wilmington, Del.
Size of Run: 1,000
Comments: This selling center is designed to create an aromatherapy products area within pool and spa retail stores. Two production runs have been completed and another is planned. The company says retailers that purchased the display are experiencing 260% higher sales than retailers who did not purchase it.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Del Laboratories Inc., New York
Producer: Techno P.O.S. Inc., Anjou, Quebec
Size of Run: 1,100
Comments: The curved, stepped design and bright pink color of this display helped attract attention. An open header above the cream products allowed store lighting to illuminate the products.