Cosmetics

P.O.P. Displays InternationalEstee Lauder
Comments: Reintroducing the Prescriptives brand, this unit organized products by category and regiment and helped consumers understand the synergy of the entire product line. This organization helped reinforce the brand and fueled multiple purchases by consumers, increasing unit sales by 47%.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.

Client: Neutrogena, Los Angeles
Products Promoted: Neutrogena cosmetics
Objective: To introduce new products with a strategy that focused on developing a wall merchandising system that would bridge the gap between department store appeal and mass functionality. Also, this display aimed at reinforcing the Neutrogena skincare brand values and equity to generate a high level of consumer and retailer acceptance.
Introduction: February 1999
Number of Displays: 22,000
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.