Cosmetics

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Del Laboratories Inc., New York
Producer: Techno P.O.S. Inc., Anjou, Quebec
Size of Run: 1,100
Comments: The curved, stepped design and bright pink color of this display helped attract attention. An open header above the cream products allowed store lighting to illuminate the products.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Lancome, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 2,440
Comments: With the simple goal of glorifying the product's palette of colors in a fun and youthful way, this display supported the launch of Juicy Tubes, one of Lancome's most successful programs of the year.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.