Cosmetics

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Estee Lauder Inc., New York
Distribution: Department stores
Producer: IDMD Manufacturing Inc., Toronto
Division: Semipermanent, Testers
Objectives: To introduce a new line of lipstick showing all the new shades in an interactive, playful environment. This display had to have a strong visual impact while providing consumers with an opportunity to test the various shades of lipstick that are housed in a unique showcase.

Retail chain: Sally Professional Stores
Marketer: Revlon
P-O-P company: P.O.P. Displays International, Woodside, N.Y.
Purpose of display: This gondola was designed to introduce Revlon's Pro-line of cosmetics to Sally Professional's beauty specialist clientele.

Client: Revlon International UK, London
Distribution: Super Drugstores and Chemists
Size of Run: 120
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To create an open-sell environment with testers. The unit had to be flexible and adaptable to accommodate various customizations of planograms in any retail environment.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.

Client: Cosmair Inc.
Producer: Consumer Promotions International