Cosmetics

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multiple Product Line Merchandisers
Size of Run: 2,000
Objective: To frame modular componentry of the L'Oreal Colour Endure line. The unit needed to clearly identify the product and call attention to the product category. The unit creates a Colour Endure boutique within any retail environment for the existing and new wall system componentry.

Cosmetic Company: Prescriptives, New York
Product: Exact Matchstick Foundation
Objective: The client wanted the product to be easily accessible to the customer while retaining the product's airtight seal. The unit needed to display the shade selection from light to dark while occupying a minimal amount of counter space.
Distribution: Department stores
Introduction: September 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Fabricated acrylic, vacuum-formed metallic styrene

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.

Cosmetic Company: Mana Products Inc., Long Island, New York
Products: Black Opal Cosmetics
Objective: To merchandise the Black Opal line of cosmetics for women of color while assisting the consumer with choosing the proper shade(s) for their individual skin tone/complexion.
Distribution: Mass merchants and drugstores
Introduction: November 1997
P-O-P Company: Everbrite/Dauman Merchandising Group, New York

Cosmetic Company: Dana Perfumes, a division of Renaissance Cosmetics Inc., New York
Product: Shades by NaVy
Objective: To launch a new fragrance by NaVy that appeals to 14- to 24-year-old women with a brand image and fragrance that is cool, confident, casual and stylish.
Distribution: Sears, mass merchants (Wal-Mart, Kmart, Target) and drugstores
Introduction: February 1998 (trial-size displays); March 1998 (launch displays with basic stock)
P-O-P Company: Myden Industries, New York

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Cosmetic Company: Lise Watier Cosmetiques Inc., Montreal
Products: Lise Watier cosmetics
Objective: To create a makeup display that would attract the younger consumer, enhance the buying experience with organized and colorful product selections, provide flexibility for new product launches and updates, and provide adaptability for different store environments.
Distribution: Mass merchants and department stores
Introduction: September 1997
P-O-P Company: Schutz International Inc., Morton Grove, Ill.