Cosmetics

Product: Soft Shine Lipstick
Number of displays: 5,000
P-O-P company: Unique Display Mfg., Woodside, N.Y.
Distribution: Mass merchants
Introduction: June 1998
Duration: Temporary
Construction: Vacuum-formed styrene
AM Cosmetics' Lord & Berry Soft Shine Lipstick display features an interchangeable product tray.

Client: CCA Industries, East Rutherford, N.J.
Product Promoted: Non-toxic nail polish
Construction/Materials: Corrugated
P-O-P Company: Artisan Display & Packaging, Moonachie, N.J.

Product: Flirt by Prescriptives
Number of displays: 1,000
P-O-P company: IDMD Manufacturing, Scarborough, Ontario, Canada
Distribution: High-end department stores
Introduction: April 1998
Duration: Permanent
Construction: Injection-molded acrylic bottle, electroplated aluminum cap, screen-printed lettering
A bottle of Flirt by Prescriptives (at left, on stand) is shown next to a first-of-its-kind P-O-P marketing tool from Estee Lauder: an exact, 2-foot-high acrylic replica of the Flirt fragrance bottle.

Products: Lip and nail colors
Number of displays: 6,000 of each model
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Mass merchants and drugstores
Introduction: February 1998
Duration: Semipermanent
Construction: Vacuum-formed styrene, chipboard, litho-mounting and PETG
Countertop displays for Jane cosmetics use the merchandise as a graphic element and feature integrated graphics that help ensure that the displays remain intact at retail.

Client: Estee Lauder, New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The client wanted its "winter" colors to be enhanced with a well-organized, consumer-friendly unit. The display also had to be designed to use a minimal amount of counter space.