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Cosmetics

  • Juice Bar Glitter Display

    Client: Parfums De Coeur, Darien, Conn.
    Product Promoted: 402 Juice Bar Glitter PDQ
    Objective: To introduce a "glitter spray" line of body sprays that is targeted primarily to the adolescent female market segment, featuring colorful graphics and "flavored" fragrances.
    Introduction: September 1998
    Construction/Materials: E-Flute corrugated litho-laminated outside, direct print flexo inside seven colors plus UV
    P-O-P Company: Triangle Display Group, Philadelphia
    Juice Bar Glitter Display
  • Jako Fragrance Display

    Client: Elizabeth Arden, New York
    Product Promoted: Jako fragrance
    Objective: The unit, which stands 7 feet high, gives Jako a commanding presence in the crowded cosmetics aisle and has a masculine feel.
    Introduction: April 1999 Construction/Materials: Litho-mounted to black foamcore
    P-O-P Company: Taurus Packaging and Display Corp., Cherry Hill, N.J.
    Jako Fragrance Display
  • Cover Girl In-Line

    Client: Procter & Gamble, Toronto
    Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
    Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
    Introduction: August 1998
    Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
    P-O-P Company: IDMD Design & Manufacturing Inc., Toronto
    Cover Girl In-Line
  • Tony & Tina Lipstick Display

    Client: Tony & Tina, New York
    Producer: The Royal Promotion Group, New York
    Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.
    Tony & Tina Lipstick Display
  • Revlon Streetwear Floorstand

    Client: Revlon Inc., New York
    Producer: Advertising Display Co., Lyndhurst, N.J.
    Marketing Objective: To introduce a new line of Streetwear lip, eye and nail products for the X-generation.
    Revlon Streetwear Floorstand
  • Estee Lauder Raincoat Counter Unit

    Client: Estee Lauder Inc., New York
    Producer: Consumer Promotions International, Mount Vernon, N.Y.
    Marketing Objective: To create a contemporary merchandiser for the launch of a new mascara and also to incorporate the company's full line of mascara in an all-inclusive, space-conscious display.
    Estee Lauder Raincoat Counter Unit
  • "Nicole" Fragrance Tester

    Client: Riviera Concepts Inc., Toronto
    Producer: IDMD Manufacturing Inc., Toronto
    Marketing Objective: The client wanted a tester/glorifier for the launch of its fragrance that would capture the essence of the fragrance, which is a modern, upscale, futuristic, floral scent.
    "Nicole" Fragrance Tester
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