Cosmetics

Client: Scherer Inc., Rochester Hills, Mich.
Product Promoted: Petites Nail Polish
Objective: To replace existing trays with a more contemporary design for merchandising Petites Nail Polish. The new design was needed to upgrade the overall look of the planogram to better compete with the more established nail polish brands at retail.
Introduction: March 1999
Number of Displays: 15,000
Construction/Materials: Injection-molded plastic
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.

Client: Estee Lauder, Woodside, N.Y.
Distribution: Department and specialty stores
Size of Run: 450
Producer: P.O.P Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetics -- Women
Objectives: To extend the product line with a contemporary, new look. The basic box design, made from finished pine wood, defines the signature of Origins. As a tester unit, it holds the full line of makeup.

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.