Cosmetics

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: Charmant Inc.
Producer: Charmant Inc.
Comments: This display was introduced into the American market just as Elle eyewear was being brought in. The display's success can be measured by the fact that it is still being ordered by retail stores.

Client: Estee Lauder Inc.
Producer: Design Display Group Inc.
Comments: The design of this durable and effective caddy has increased the efficiency of the beauty advisor with the convenience of its compact size and the fact that it can be moved anywhere on the counter with one hand.

P.O.P. Displays International
Cosmair
Comments: This bottle tester and special Liquatouch sampling system worked together to attract consumers who were intrigued by the appearance and unique testing method. Sales exceeded forecasts for this new product introduction by more than 17%.

P.O.P. Displays InternationalEstee Lauder
Comments: Reintroducing the Prescriptives brand, this unit organized products by category and regiment and helped consumers understand the synergy of the entire product line. This organization helped reinforce the brand and fueled multiple purchases by consumers, increasing unit sales by 47%.

Client: Neutrogena, Los Angeles
Products Promoted: Neutrogena cosmetics
Objective: To introduce new products with a strategy that focused on developing a wall merchandising system that would bridge the gap between department store appeal and mass functionality. Also, this display aimed at reinforcing the Neutrogena skincare brand values and equity to generate a high level of consumer and retailer acceptance.
Introduction: February 1999
Number of Displays: 22,000
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.