Cosmetics

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.

Client: Estee Lauder, New York
Product Promoted: Prescriptives Project Beige Tester
Objective: Project Star Magic was created as a new concept this year, and was designed to attract consumers by using highly reflective holographic foil. This unit, which can be used in both national and international markets, contains three drawers that hold the makeup and lipstick products to keep the units clean and encourage customer sampling.
Introduction: November 1999
Number of Displays: 1,000

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Scherer Inc., Rochester Hills, Mich.
Product Promoted: Petites Nail Polish
Objective: To replace existing trays with a more contemporary design for merchandising Petites Nail Polish. The new design was needed to upgrade the overall look of the planogram to better compete with the more established nail polish brands at retail.
Introduction: March 1999
Number of Displays: 15,000
Construction/Materials: Injection-molded plastic
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Estee Lauder, Woodside, N.Y.
Distribution: Department and specialty stores
Size of Run: 450
Producer: P.O.P Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetics -- Women
Objectives: To extend the product line with a contemporary, new look. The basic box design, made from finished pine wood, defines the signature of Origins. As a tester unit, it holds the full line of makeup.

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: The Dial Corp., Scottsdale, Ariz.
Distribution: Mass merchants, drugstores, supermarket chain stores
Size of Run: 1,500
Producer: The Niven Marketing Group, Bensenville, Ill.
Division: Permanent, Skin Care Products

Client: Lancome Inc., New York
Distribution: Department and specialty stores
Size of Run: 3,000
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Semipermanent, Cosmetic Testers
Objectives: The injection-molded counter unit was created to help introduce and promote the new line. Sales met all projections due in part to the product presentation and graphic appeal of the display. The display also helped Lancome enhance its image as a leader in fashion cosmetics.

Client: Revlon International, London
Distribution: Debenhams department stores
Size of Run: 85
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To provide a permanent merchandiser for the full cosmetic product line and to create an appropriate image targeted to females older than 16.