Cosmetics

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: Coty Inc., New York
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: By developing this Christmas village unit, the client was able to stock 41 SKUs and make the customer more comfortable in deciding which gift sets to purchase.

Client: Bath & Body Works, Reynoldsburg, Ohio
Producer: The Royal Promotion Group, New York
Comments: This unit was created as a secondary outpost that reinforces the launch of a full women's cosmetic line. It encourages testing and sampling. The fixture is updateable and has interchangeable graphic panels that allow for seasonal changes.

Client: Elizabeth Arden, New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This display was created for the launch of the Green Tea line of fragrance products. To encourage trial use, testers are positioned on a brushed silver styrene platform at the front of the unit.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Estee Lauder, New York
Product Promoted: Prescriptives Project Beige Tester
Objective: Project Star Magic was created as a new concept this year, and was designed to attract consumers by using highly reflective holographic foil. This unit, which can be used in both national and international markets, contains three drawers that hold the makeup and lipstick products to keep the units clean and encourage customer sampling.
Introduction: November 1999
Number of Displays: 1,000

Client: Scherer Inc., Rochester Hills, Mich.
Products Promoted: Nail polish and gel remover
Objective: To utilize the success of Petites Nail Polish to drive the launch of Scherer's new Gel Remover and to achieve permanent, on-shelf placement of the Gel Remover as a result of the successful promotion.
Introduction: May 1999
Number of Displays: 16,000
Construction/Materials: Vacuum-formed styrene, litho-mounted chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.