Tough Choices: Placement vs. Private Labels -- Which option would you choose? Measuring Effectiveness: Do you measure P-O-P effectiveness? P-O-P Budgets: In the months following Sept. 11, what happened to your P-O-P budget? P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising? Tough Choices: Shopability vs. Easy Set-up -- Which option would you choose? Tough Choices: Tie-ins vs. Brand Themes -- Which option would you choose? Sales Lift: Please estimate by what percent your P-O-P programs increase sales. How has the role of P-O-P in your company's overall marketing efforts changed in the past five years? P-O-P Budgets: How do you predict your P-O-P budget will change for 2003? How often are your displays part of a broader, integrated marketing campaign? First Previous 547 548 549 550 551 Next Last
