Tough Choices: Frequency vs. Quality -- Which option would you choose? Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P? Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness? P-O-P Budgets: How did your most recent annual budget change? How has the role of ad agencies changed in relation to your P-O-P campaigns? Display Acceptance: When your displays get rejected by retailers, when do you typically know? Tough Choices: Multiple Signs vs. One Display -- Which option would you choose? Tough Choices: Placement vs. Private Labels -- Which option would you choose? Measuring Effectiveness: Do you measure P-O-P effectiveness? P-O-P Budgets: In the months following Sept. 11, what happened to your P-O-P budget? First Previous 547 548 549 550 551 Next Last
