Cosmetics

Client: American Crew, Denver
Products Promoted: Grooming products for men
Objective: To create consumer awareness that selective salons carry a full line of American Crew grooming products with upscale Open/Closed door signage.
Introduction: March 1999
Construction/ Materials: Injection-molded styrene with a laminated insert
P-O-P Company: The Display Link, Babylon, New York

Client: Estee Lauder, New York
Products Promoted: 24-Karat Holiday Color Story
Objective: The client wanted to create a new color story to coordinate the most beautiful and wearable colors for the holiday season in a consumer-friendly unit.
Introduction: August 1998
Construction/Materials: Injection molding, hot stamping, gold mylar
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Client: Revlon International, London
Products Promoted: Cosmetics
Objective: To create a tester/merchandiser that could be adapted to European and Asian market needs. An affordable method of production using common tools had to be developed to allow specific markets to customize a product mix while maintaining one global look.
Introduction: October 1998
Construction/Materials: Formica, injection-molded and fabricated acrylic, vacuum-forming, hot stamping and vacuum metalizing

Client: Glycolique, Dallas
Product Promoted: Glycolique skincare line
Objective: To introduce the new cosmetic line.
Introduction: July 1998
Construction/Materials: Galvanized metal, acrylic
P-O-P Company: Artistic Plastics & Fixtures Inc., Mansfield, Texas

Client: Joico Laboratories Inc., City of Industry, Calif.
Product Promoted: Joico hair products
Objective: To relaunch Joico's flagship brand that features new packaging and a new image.
Introduction: June 1999
Construction/Materials: Powder-coated steel (stand); dye sublimation on poly cotton (banner)
P-O-P Company: The Display Link, Babylon, N.Y.

Client: Alcone Corp., New York
Product Promoted: Boaz Color Makeup
Objective: To market the company's cosmetics through an innovative counter display that is unbreakable and easily fabricated.
Introduction: July 1998
Construction/Materials: CYRO Industries' HP Multipolymer sheet in Glass Green
P-O-P Company: Nikles Design Corp., Oceanside, N.Y.