Cosmetics

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Let your fingers do the painting...

Client: Elizabeth Arden, New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This display was created for the launch of the Green Tea line of fragrance products. To encourage trial use, testers are positioned on a brushed silver styrene platform at the front of the unit.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Comments: For use as an endcap, the unit was designed with a large factice of the product to draw consumer attention. The shelves of the unit have color strip labels to make it easier for consumers to choose the color they need. The unit was produced for Wal-Mart stores to introduce the new lip product.

Client: Stila Cosmetics, Los Angeles
Producer: The Royal Promotion Group, New York
Comments: The marketing goal was to create a new on-counter visual image for Stila Cosmetics. The display system merchandises product in a modular format and allows for testing. It was created for department stores and boutiques.

Client: Estee Lauder Inc., New York
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: The objective of this program was to provide a flexible and innovative countertop fixture capable of supporting a wide variety of promotional and new product campaigns throughout the calendar year.

Client: Coty Inc., New York
Producer: Advertising Display Co. (ADC), Lyndhurst, N.J.
Comments: By developing this Christmas village unit, the client was able to stock 41 SKUs and make the customer more comfortable in deciding which gift sets to purchase.