Cosmetics

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: Procter & Gamble, Cincinnati
Producer: Alliance, a Rock-Tenn Co., Hunt Valley, Md.
Comments: Designed to introduce the new Complete Radiance foundation via strong in-store marketing, this display features a six-color litho header and injection-molded product trays, base and header.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: Procter & Gamble Prestige Beaute, Geneva
Producer: Diam International, Loughborough, U.K.
Comments: This tester and bottle glorifier for "G" fragrances was designed as part of a complete range of merchandising items. The shape and colors in the display were inspired by imagery of a swirling dress used in other media advertising.

Constructed of MDF, injection-molded acrylic, sheet steel and fabricated plastic, the display leverages brand equity by picking up colors from the product packaging and adjusting them for display presentation.

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Retail Channel: Mass Merchants
Display Type: Temporary Counter
Campaign: Maybelline Cool Effects Counter Display
Marketer: Cosmair
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.