Cosmetics

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.

Client: Procter & Gamble Worldwide - Canada, Toronto
Producer: Array Marketing Croup, IDMD Design and Manufacturing Division, Toronto
Comments: This display features special effects paper to create the look of water and help cut through the clutter consumers face at the cosmetics counter. A new technique was used to join the backers to the co-poly bases.

Client: Parfums Christian Dior, Paris
Producer: Diam Group, Les Mureaux, France
Comments: The Color Dynamic System displays were designed to present the complete Dior fragrance collection while being adaptable to any retail environment. Standard support grids in each unit show testers in sale sizes, fragrance by-products and scent cards. Grids are removable to allow updates and easy maintenance.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.