Cosmetics

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Client: KMS Research LLC, Redding, Calif.
Number of displays: 7,500
Construction: Vacuum-formed tray using high impact styrene and 10-point tag
Distribution: Salons and retail stores nationwide
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: A wheel display was created to promote the KMS "turnstylr colors" line of hair-coloring products. The display wheel also reinforced the color wheel itself.

Client: KMS Research LLC, Redding, Calif.
Number of displays: 9,000
Construction: Vacuum-formed tray using high impact styrene and 24-point tag
Distribution: Salons and retail stores nationwide
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: This simple but effective display highlighted the KMS styling gel products using photos of models and an efficient display structure.

Client: Coty Inc., New York
Introduction: September 2003
Number of displays: 2,500
Construction: Corrugated with vacuum forming
Distribution: Wal-Mart stores
Producer: Diam International, Woodside, N.Y.
Comments: For Stetson fragrances, this display created a strong masculine appeal. The tall, dark display was accented with rust trays, snakeskin litho and studs along the two sides.