Cosmetics

Retail Channel: Mass Merchants
Display Type: Temporary Counter
Campaign: Maybelline Cool Effects Counter Display
Marketer: Cosmair
Producer: Design Display Group Inc., Carlstadt, N.J.

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Client: Elizabeth Arden, New York
Products Promoted: Lipstick, lip gloss and shimmering face lotion
Marketing Strategy: This unit was created to promote the client's transparent colors of lipstick and lip gloss with space for also displaying its shimmering face lotion. The company wanted to attract customers to these products by creating a "total look." By identifying the brand prominently and making the product testers easily accessible, the unit promotes trial and impulse sales.
Introduction: April 1999
Number of Displays: 5,000

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.