Cosmetics

Client: Parfums Christian Dior, Paris
Producer: Diam Group, Les Mureaux, France
Comments: The Color Dynamic System displays were designed to present the complete Dior fragrance collection while being adaptable to any retail environment. Standard support grids in each unit show testers in sale sizes, fragrance by-products and scent cards. Grids are removable to allow updates and easy maintenance.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: Procter & Gamble, Cincinnati
Producer: Alliance, a Rock-Tenn Co., Hunt Valley, Md.
Comments: Designed to introduce the new Complete Radiance foundation via strong in-store marketing, this display features a six-color litho header and injection-molded product trays, base and header.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: To match the color of the actual product cases, the injection-molded base of this display was made with real gold flecks mixed with plastic resin. A shade chart depicts each liner color alongside two shades of matching Colour Riche lipstick available on a similar display.

Client: Procter & Gamble Prestige Beaute, Geneva
Producer: Diam International, Loughborough, U.K.
Comments: This tester and bottle glorifier for "G" fragrances was designed as part of a complete range of merchandising items. The shape and colors in the display were inspired by imagery of a swirling dress used in other media advertising.

Constructed of MDF, injection-molded acrylic, sheet steel and fabricated plastic, the display leverages brand equity by picking up colors from the product packaging and adjusting them for display presentation.

Client: L'Oreal, New York
Producer: Display Producers Inc., Bronx, N.Y.
Comments: A large replica of the FeatherLash mascara brush is built into the side of this display to call attention to the new product. The products are hung from hooks rather than being notched into the tray in order to accommodate smaller or larger sizes.

Retail Category: Department/Specialty Store: Cosmetics/Fragrances
Display Type: Counter Displays (Temporary)
Producer: Triangle Display Group, Philadelphia
Client: Estee Lauder
Objective: To develop a temporary counter unit that incorporated the look and feel of a permanent unit but with the relative cost associated with the use of temporary materials, while still conveying an upscale image highlighting the unique product.