Cosmetics

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.

Client: Maybelline, New York
Size of Run: 30,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Single Product Line
Comments: New product introductions tend to get lost within existing standardized merchandisers. These wall talkers fit within Maybelline's XL merchandising systems to highlight new product introductions more effectively.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

Client: Estee Lauder Companies, New York
Products Promoted: Foundation
Comments: This countertop display enables customers to test new and existing Prescriptives foundation products.
Introduction: June 1999
Size of Run: 1,440
Construction/Materials: Anodized aluminum, clear acrylic, injection-molded trays
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Zia Natural Skincare, San Francisco
Products Promoted: Cosmetics
Comments: This durable wood display was designed to make a bold introduction for the national product launch.
Introduction: July 2001
Size of Run: 250
Construction/Materials: Finished Baltic birch veneer on MDF core
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.